Unicaf is a global delivery partner of Liverpool John Moores University, UK, responsible for the recruitment, admission, enrolment and support of online learners to University awards approved for distance online delivery. On successful completion, graduates will receive a Liverpool John Moores University award.
Learning Outcomes:
A student successfully completing the programme of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.
A student who is eligible for this award will be able to:
1. Critically evaluate best practice methods for online presence.
2. Demonstrate the ability to use a variety of practical digital tools.
3. Critically apply academic theory to a variety of practical tasks.
4. Use adequate analytic tools and techniques to transform data into actionable insight.
5. Critically evaluate the impact of the business environment in influencing the strategy and success of an organisations digital marketing approach.
6. Critically evaluate potential avenues of digital marketing strategy to create value and improve organisational performance.
7. Develop an understanding of how to design and deliver strategic digital tools to a specified target audience.
8. Develop a critical understanding of the structure and implementation of an effective digital marketing campaign.
9. Critically evaluate key aspects of consumer psychology.
10. Critically analyse human cognitive abilities and how they manifest in a context such as online consumer decision making.
11. Critically evaluate and examine research approaches with particular reference to digital marketing.
12. Develop a research proposal for examining digital marketing within an academic or practical environment.
13. Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature.
14. Demonstrate effective time management skills in completing the project within an agreed timescale.
15. Develop a practical understanding of key digital software in the industry.
16. Develop an understanding of the skills and knowledge that the digital industry currently demands.
17. Demonstrate a practical skill base through the creation of a digital portfolio
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DEGREE
MSc
Awarded by Liverpool John Moores University (UK)
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CODE
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DELIVERY MODE
Fully Online
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CREDITS
180
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DURATION 2 – 5 years |
Online delivery gives you the flexibility to plan around existing work commitments and progress in your career while you study. Complete and submit your coursework from the privacy and security of your own space.
Study at your own pace. Our flexible online courses allow you to study while arranging your daily tasks and career needs. Manage your time effectively by taking one module at a time. Focus on your learning and create your own study schedule.
Learn from experienced academics who share innovative techniques, research, and knowledge on up-to-date topics. Be inspired, challenged, and encouraged by a team of professionals to reach your goals.
Study online through our Virtual Learning Environment (VLE), study module material, participate in online discussions with faculty and students and access the online library 24/7 with its complement e-books and journals.
The entry requirements for admission are:
- An accredited UK Honours degree in a relevant discipline with minimum 2.2 classification or international equivalent. Some related professional qualifications at the appropriate level may also be considered.
- Official transcripts from all universities, colleges and other post-secondary educational institutions attended.
- English Proficiency: IELTS (Academic) with an overall score of at least 6.0 (and no individual component lower than 5.5) or equivalent English language qualifications. Students who do not hold the above English language qualifications are required to take the online Academic English Placement Test. This is an IELTS-type test (Reading & Writing) where an overall score of 6.0 (with no individual component lower than 5.5) is required.
- Personal Statement (minimum 500 words) explaining why the programme interests the student, what makes the student a suitable candidate, how the programme will benefit the student’s career progression and any relevant skills or work experience that will support the application.
- Up to date CV
- Two references (academic or professional) listed on CV stating referee’s full name, contact details, and relationship to the applicant.
Applications from non-standard applicants are welcome and will be considered individually.
* Entry requirements may vary depending on the programme of study.
| Foundation Courses | |
|---|---|
| Name | Code |
| Induction Module | LJMU-IND-M-100 |
| Postgraduate Certificate Level | |
|---|---|
| Name | Code |
| Digital Marketing Communications | LJMU-7501-UNIDM |
| Digital Consumer Psychology | LJMU-7502-UNIDM |
| Data Analysis and Application | LJMU-7503-UNIDM |
| Postgraduate Diploma Level | |
|---|---|
| Name | Code |
| Digital Marketing Strategy and Planning | LJMU-7504-UNIDM |
| Experiential Marketing in the Digital Era | LJMU-7505-UNIDM |
| Research Methods for Digital Marketing | LJMU-7506-UNIDM |
| Postgraduate Award Level | |
|---|---|
| Name | Code |
| Research Project | LJMU-7507-UNIDM |