This unit is focused on creating consumer value through effective positioning of products and services, and to understand the consumer behaviour buying model and Consumer Decision-Making Process to deliver consumer value through the right marketing mix.

This unit covers the application of verbal and non-verbal communication techniques to communicate effectively in a workplace, leverage appropriate communication channels to communicate your message and to create a vision statement for personal branding. Different personal branding assets will also be used to reach the right audience and application of effective monitoring techniques for monitoring of personal brand and the competition.

This unit focuses on identifying suitable metrics related to business situations to communicate the requirements with data scientists, building of hypotheses and testing of validity using data from a small population to draw conclusions and make business decisions. It will also cover the prediction of future data trends using existing data trends through linear regression models.

This unit focuses on building strong teams and positively impacting team performance and productivity. It covers understanding individual behaviour, group dynamics, and organisational culture. Additionally, it addresses the management of various HR responsibilities for line managers, enabling them to build and maintain effective teams. It also emphasises the importance of literacy in key legal terminologies to make informed business decisions.

This unit focuses on understanding the different supply chain factors and identifying the varying demand patterns for products and in turn building the supply for these products, considering organisational constraints and at the most optimal cost without losing out on any sales. It also covers the sourcing aspects of a product cycle, identification of the steps for evaluating and choosing a supplier. The role of logistics and transportation management in the overall supply chain planning process will also be explored, as well as the important elements in designing a distribution network of a company.

This unit explores the different frameworks that can be used to sell effectively, how to gain a clear understanding of the various types of channel partners and the different criteria used to select, onboard, and evaluate them, and to understand the process of creation and management of sales territories. It also analyses the performance of sales territories.

This unit focuses on understanding the process of market research and its applications and apply tools to solve business problems and to analyse market research problems through various case studies.

This unit focuses on understanding the vital components of a demand fulfilment process in a global organisation, the advanced sourcing strategies that are available at an organisation’s disposal and the freight forwarding process.

This unit focuses on understanding the decision-making process and the role of business intelligence & business analytics in decision making, learning about Decision Support Systems (DSS), creating Tableau dashboards to effectively present and analyse data using metrics. It also covers the steps involved in decision making and to understand and create a dashboard to solve a business problem.

This unit focuses on the evaluation of the recruitment strategy of an organisation through an understanding of various stages in workforce planning, formulating a training and development plan using different modes & methods of training, and to formulate the compensation and reward structure using job evaluation.

This unit focuses on how to estimate the value of a company and understand how the value is used for financial decision-making. It also covers how to make financial decisions that helps maximise the value of a firm.

MakingThis unit identifies leadership styles by understanding various leadership styles and decision making models, uses various group decision making models to identify potential challenges in group decision-making and to take steps to solve them.

This unit focuses on the analysis of the inter-personal characteristics of a leader to cultivate these qualities during the leadership journey and to build high-performance teams using team dynamics and core roles of a leader.

This unit focuses on the analysis of how to creating value for customers using digital innovation strategies and to analyse the performance of a digital platform using different ways of launching a platform and different platform metrics.

This unit focuses on designing a change plan using conceptual foundations of change and tools and methodologies to manage change, and to manage transformational change effectively in an organisation using the 8-step change model.

This unit is focused on the application of the theories, concepts and tools required to implement strategies in organisations. It addresses strategic choices and the necessary strategic capabilities required implement the strategies and achieve organisational growth.