International University of Applied Sciences

Bachelor of Arts - Business Administration

Natural business mind? A Bachelor of Business Administration advances your diverse and highly flexible skillset in business and prepares you for great roles in the corporate world.

Bachelor of Business Administration students are in high demand in companies of all sizes, from start-ups to globally operating large companies or even social, cultural or public institutions. While many graduates go on to complete a master’s or MBA, the skills learned during your studies in business administration are the perfect foundation to start a career running, optimising, or innovating businesses across the world.

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Your Degree Summed Up


  STUDY MODEL

Bachelor of Arts (B.A.)
All 6 semesters online or 2 semesters online and 4 semesters on-campus 


  ACCREDITATION

180 ECTS (European Credit Transfer System). Accredited in line with German and European standards


  DURATION OF STUDY

6 semesters – 36 months


  ADMISSION

High School/College Certificate
Intermediate, A Levels, IB Diploma, or equivalent. English Skills (IELTS, TOEFL, Cambridge, etc.)


  STUDY FEES

Euros 5,784 total for full degree
 
 


  ASSESSMENTS

Online Assignments and Exams
 

Course Overview

1. SEMESTER

Modules ECTS
Academic Integrity and Writing for Business 5
Business 101 5
Managerial Economics 5
Introduction to Academic Work 5
Principles of Management 5
Global Corporations and Globalization 5

 

2. SEMESTER

Modules ECTS
Business Mathematics 5
Organizational Behavior 5
Management Accounting 5
Supply Chain Management I  5
International Marketing  5
Statistics – Probability and Descriptive Statistics 5

3. SEMESTER

Modules ECTS
Corporate Finance and Investment 5
Entrepreneurship and Innovation 5
International HR Management 5
Service Operations Management 5
Collaborative Work 5
Intercultural and Ethical Decision-Making 5

4. SEMESTER

Modules ECTS
Digital Business Models 5
Sustainability 5
International Accounting 5
Research Methods 5
Corporate Governance and Strategy 5
Leadership 4.0 5

5. SEMESTER

Modules ECTS
International Brand Management 5
Seminar: Current Issues in International Management 5
Supply Chain Management II 5
Agile Project Management 5
Electives A 10

6. SEMESTER

Modules ECTS
Electives B 10
Electives C 10
Bachelor Thesis 10

Electives

In your fifth and sixth semester, you will choose elective modules to adapt your degree to your specific interests.

APPLIED SALES

This specialisation prepares you for sales and business. The interaction between strategy, marketing, sales and after-sales services is an important tool for sales-oriented companies and a central factor for success. This module teaches you relevant know-how for sales and negotiation talks, different distribution systems, and sales by telephone or trusted digital distribution channels.

 

MANAGING PEOPLE AND FUNDAMENTALS OF BUSINESS

This specialisation leads you into the topic of the new working environment and structure. Megatrends are huge influencers on human resource management and agile organisational structures. Digitisation, for example, and other trends are affecting leadership, organisation, and personnel management: You’ll learn how and also receive an introduction into economic psychology and its influencing factors.

 

FINANCIAL SERVICES MANAGEMENT

This specialisation provides you with a systematic overview of the basic functions of suppliers operating in financial markets and the financial services they offer. In addition to financing and investment with banks and insurance companies, you’ll also examine the various forms of securities transactions, including insurance contracts for risk transfer.

 

BUSINESS INTELLIGENCE

Business Intelligence (BI) deals with the creation of information from company data that’s relevant not only to selective management control, but also to the optimisation of company activities. The data warehouse installation often serves as a basis of a company or organisation. In the context of this course, techniques, procedures and models will be introduced and discussed, showing how data filing, the generation and analysis of information, and the distribution of this information are carried out.

 

ONLINE AND SOCIAL MEDIA MARKETING

Today, the advertising budgets spent on online and social media marketing measures greatly outweigh the expenditure for TV, print or radio advertising. With the help of the new online instruments, target groups can be reached without wasting resources, products can be experienced interactively, and consumers can be converted to multipliers. This course teaches you the conceptual, strategic, and operational basics for the implementation of online and social media campaigns. Industrial Robotics and Automation Technology.

 

IT SERVICE MANAGEMENT

The aim of this specialisation is to present you the most common activities for ITIL Governance and ITIL operational processes and to find concrete solutions. You’ll learn the structures and main elements of an IT Infrastructure Library (ITIL) as well as activities in the service lifecycle and in implementation of IT outsourcing. Courses in this specialisation:

  • IT Service Management
  • Project IT Service Management

FOREIGN LANGUAGE

Opt to take a foreign language with your degree. Choose Italian, French, German, Spanish, or Turkish. Options may vary between degree type.

 

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